William Hill now available in Tennessee
William Hill is now live in Tennessee after receiving approval from the Tennessee Education Lottery.
The launch of William Hill now gives the state five online sportsbooks and the first since November 2020.
William Hill is known as “America’s Number 1 Sportsbook,” and it will join a sports betting market that is already packed with some big names. It will take William Hill some time before it can challenge the likes of DraftKings and FanDuel, but launching in time for the 2021 NCAA Men’s Basketball Tournament will help start things off on the right foot.
In January, the Sports Wagering Committee of the Tennessee Education Lottery approved William Hill, but there was a delay in the launch. William Hill was using servers that were affected by the Christmas Day bombing in downtown Nashville.
William Hill already offers sports betting in nine states, and it also offers betting in Washington D.C. This company is based in the U.K. but has built up a massive presence in Las Vegas and has successfully transitioned into other markets.
Since the Tennessee sports betting market is online-only, new customers can simply download the mobile app and create a new account. New users in the state of Tennessee are eligible for a risk-free bet of up to $2,021 when signing up for a new account. The operator is hoping the app becomes one of the most popular TN sports betting apps in the market.
William Hill is also expected to offer several promotions centered on the 2021 NCAA Tournament.
Two Other Operators Waiting
The Tennessee Education Lottery has also approved both TwinSpires and WynnBET for a sports betting license, but these companies have not yet set a launch date. TwinSpires is the sports betting arm of Churchill Downs Inc., and WynnBET is a product of Wynn Resorts International.
It’s unclear what is holding these two sportsbooks up, but it could have a lasting impact on each company. William Hill gives the state of Tennessee four of the biggest names in sports betting, with Action 24/7 also available.
The total sports betting handle in January was $211 million, pushing the total to more than $500 million since November. Tennessee is putting up numbers never before seen in the sports betting industry, and it doesn’t appear that things will slow down anytime soon.
Both TwinSpires and WynnBET will also be missing out on March Madness, which is the most significant three-week stretch in the U.S. sports betting industry. With the entire tournament taking place in nearby Indiana, the March total sports betting handle is expected to grow even more.
ZenSports is still waiting on a decision from the Tennessee Education Lottery, but that is expected to come at some point in March. ZenSports is hoping to offer peer-to-peer betting options in Tennessee, but the TEL has not yet determined if that can be an option.
More companies are expected to apply for a sports betting license in 2021, with companies such as BetMGM, BetRivers, and PointsBet looking to expand into the Volunteer State.
Check back for more TN sports betting news and the latest sports news in The Volunteer State.
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