FanDuel take top position in Tennessee
The Tennessee Education Lottery announced the July sports betting totals near the end of August, but that didn’t tell the whole story.
That announcement didn’t include all of the operators and their handle and revenue, but that is now information that is available.
The overall sports betting numbers were way down in Tennessee for July as it was the lowest total since the opening month. Even though the entire industry struggled, one of the operators put up some impressive numbers to lead the way.
FanDuel Tennessee was back on top in July after that operator had been passed up to begin 2021. The total handle at FanDuel Sportsbook was $59.6 million for the month of July, which was easily more than any other sports betting site.
It was FanDuel that set the tone for Tennessee sports betting in the first two months, but then that operator was passed up by BetMGM. FanDuel is a clear market leader throughout the US sports betting industry, but it hasn’t always had as much success in the Volunteer State.
BetMGM had a total sports betting handle of just over $42 million for the month of July to come in second place. This operator had been widening its lead over FanDuel since the beginning of 2021, but things changed in a hurry in July.
The one operator that has failed to claim the top spot in Tennessee is DraftKings, which is also one of the market leaders throughout the United States. The total handle for DraftKings for the month of July was just $34.5 million, and it has continued to fall short of the top group.
There are still some new operators emerging in Tennessee, but it won’t be easy for those new companies to crack into the top group. William Hill was still operating under that name in July, but it has since transitioned to Caesars Sportsbook.
William Hill had a total sports betting handle of just $3.3 million in July, but that number should continue to climb as the sportsbook is rebranded under the Caesars name.
August Numbers Expected Soon
The Summer months were hard for the entire US sports betting industry, but things should start to turn around beginning last month. The TEL has not yet announced the August sports betting report, but it should provide at least a small jump in both handle and revenue.
NFL teams began preseason play during the month of August, and there is no doubt that some bettors were making wagers on the Tennessee Titans. The real jump won’t come until September, but August is a good chance for bettors to begin to get their NFL fix.
Early reports from GeoComply have stated that the first four days of the 2021 NFL season are the busiest in the history of the US sports betting industry. It’s unclear just how much of that action has come from bettors in Tennessee, but it should still be a great month for sportsbooks and the state in general.
Check back for more TN sports betting updates and the latest sports news in The Volunteer State.
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